Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon Pay Per Click (PPC), Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout.
During this show we discuss:
- What you need to get started and set up your own amazon seller account
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- About retail arbitrage and how it works
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- How you can sell using the benefits of benefits
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- Simplest way to use advertisements to increase sales and profit and decreasing amazon costs
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- Three important things to note before getting started with Amazon sponsored products
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- How to structure and set up your amazon ppc campaigns
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- How to do amazon keyword research
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- The biggest amazon ppc challenge and how to overcome it
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- 9 amazon PPC strategies and tips to use in 2020
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- How to use google ads to sell more on amazon
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- How to use shopify to sell more on amazon
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- Why you must research and keep tabs on your amazon competitors
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- The most profitable strategy to use when marketing on amazon
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- Why you should keep close tabs on amazon pricing as opposed to have the lowest prices
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- About search term report on amazon and its importance to a sellers’ business
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- How to easily scale using search term reports on amazon
- About ‘mining amazon search term’ mean
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- Tools you need to adequately mine amazon search terms
- About Fulfilment By Amazon
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- Tricks on how to save more money while using FBA
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- The downside of FBA
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- And many more…