Jennifer Shaheen is the founder and President of Technology Therapy® Group. She is recognized as an expert in planning, implementing, and translating digital marketing and technology. She is a digital transformation expert, user experience enthusiast, and data insights specialist, expertly guiding business owners through the intersection of marketing and technology for the past 20 plus years. With unique expertise that combines technical prowess, entrepreneurial insight, and marketing acumen, Jennifer’s marketing strategy, brand development, and small business operations skills have aided companies in the retail, manufacturing, hospitality, luxury, and travel industries.
During the show we discuss:
● How digital advertising differs from the traditional advertising
● Influences social media platforms have on digital advertising
● What Apple may really be up to making all their data private
● Aspects contribute to the success of digital advertising
● Advantages and disadvantages of digital advertising
● Importance of knowing your customer avatar
● Prioritize digital advertising on organic traffic
● Beneficial applications of digital advertising
● Significance of a digital marketing strategy
● Most effective digital advertising strategy
● Factors to a successful digital advertising
● Developing a digital advertising strategy
● What’s happening with geo targeting
● Importance of digital advertising
● Digital advertising strategies
● Digital advertising
Show resources:
https://technologytherapy.com/