Gordon Van Wechel has built and sold three national companies as well as consulted with hundreds of local business owners in a variety of niches. He is the author of nine business books, and a frequent speaker at business growth events. He is passionate about bringing “big ad agency” strategy, tactics, and resources to local business owners.
For more than 17 years, Gordon has been helping hundreds of small to medium size businesses and professional practices develop marketing and business growth plans that have brought millions of dollars in added revenue. This has been accomplished through his agency, The Alchemy Consulting Group.
During the show we discuss:
● Why a business owner should look at their company the way a buyer would
● Why you need to have a sales funnel to capture leads and make more sales
● Recent marketing technology innovations that can benefit a local business
● Why has the online reputation of a business become so important
● What to know about Google ads to run a successful ad campaign
● Why you should be retargeting to people who visit your website
● Does a young business need an ad agency or any other agency?
● What alchemy is and what you need to know to help you grow
● The most important marketing tool a business needs today
● How to know if you have a defined or non-defined market
● How so many businesses waste their advertising dollars
● Does a local business need paid advertising to compete
● Marketing best practices for an early stage company
● How to determine your marketing strategy and plan
● How much should a business budget for advertising
● Why you should have a Google My Business profile
● Key business growth strategies for a local business
● The things you must have on your website
● How important social media marketing is
● How to determine your marketing spend
● How to drive traffic to your website
● How to know your customer avatar
Show resources: