Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing.
Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
During the show we discuss:
● How an influencer is different from a brand ambassador
● Why focus on content creators first
● How influencer marketing works
● What influencer marketing is
● Who influencers are