Jim Rowe, a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing.
During the show we discuss:
● The biggest issues companies face now
● How modern technology has adversely affected our ability to communicate
● Why writing less has an adverse impact
● What are the fundamentals of communication
● Why you must know who your audience is
● Why you need to know the purpose of your communication
● Why knowing the background or situation status is essential
● How to define the problem your communication is going to help solve
● How to define your objectives and properly measure results
● How to determine the tactics you’ll use to get the goal you want
● Why critical thinking is an essential skill employees must have
● How to get your company positioning right and why it matters
● How to write persuasively?
Show resources:
https://www.jimrowemarketing.com/