Thomas F. LaVecchia, MBA is a Digital Marketing Strategist, Author, Influencer and Founder of X Factor Media and New Theory Magazine. Tom started out his career in sales and quickly became a top-performer in his industry. He was awarded with over 10 national sales awards in his 15-year sales career. When his outstanding corporate career was suddenly disrupted, Tom found himself jobless and not sure what to do. He wrote a book, The X Factor Selling System, that quickly became a best-seller. He then founded X Factor Media and has been helping others increase their reach through his marketing agency.
During This Show We Discuss…
What the X factor is and how to use it in your business
The steps a business owner can take to find the X factor in your business
How important content is to your digital marketing strategy
The best ways to use one piece of content many places
How to use infographics to expand your marketing
How to use video effectively to market your business
The types of videos that perform best
The type of investment that is required to create production-quality videos
The best digital platforms to use to promote your brand
The top 3 things every website should have
The essentials to get your site to show on Google searches
How SEO can be used for reputation management?
The best ways to retain customers
How to really get engagement on social channels
How social media influencers can help grow a business social media channels
How press-releases can help grow a business exposure
Other types of PR that you can use to grow your business on a budget
When you should get your own app, and how much does it will cost
What Google 360 is, and how to use it to grow your business
And much more...