Fresh out of undergrad, Christos Shepherd started – and later sold – Air Thalassa, a Greek airline. He went on to help governments and entrepreneurs in Africa to start airlines of their own. And during a stint at JetBlue, he launched award-winning products like Mint, Americas first-ever lie-flat experience.
Born in Jamaica but given a Greek name, raised in London but now living in New York, married to a Nigerian and learning Chinese, Christos story spans the world. He fronted his own TV show in China, wrote for The Economist, and last year got an MBA from Stanford.
These days, Christos is a co-founder at Campfire, a revolutionary audio app that pays users to ask great questions to their favorite experts, celebrities, and podcasters. Besides eliciting and sharing intimate audio stories, users can donate their earnings to their favorite charities. On Campfire, social media does social good.
During This Show We Discuss…
What the process to start an airline is really like
How to raise venture capital to fund your business
Influential projects at JetBlue that Christos was involved in, and where he got his ideas
What it was like to be part of the team that designed one of JetBlue’s signature comfort features
Important lessons learned when working in the airline industry that are applicable to other industries
When to know if it makes sense to seek out venture capital
Things about venture capital that most people don’t know, until they learn the hard way
What Campfire is and how does it work
The types of icons using Campfire now
The personal favorite questions that have been asked on Campfire
Things that can help social media deliver a more positive experience
Of the 100 countries Christos has traveled to, which ones are his favorite and why
What it was like traveling to North Korea
Graduating from Stanford, some things they don’t teach in business school that they should
And much more...
Dr. Glenn Livingston is a psychologist whose previous companies have sold more than $30,000,000+ in consulting to Fortune 500 firms such as Novartis, American Express, AT&T, Whirlpool, Panasonic, Lipton, Kraft, Bausch and Lomb, and Nabisco. You may have also seen his companys work and/or theories in The NY Times, The Los Angeles Times, The Chicago Sun Times, The New York Daily News, Crains NY Business, Bloomberg Radio, ABC or CBS radio, UPN or WGN TV, and numerous other high profile periodicals and shows. For the past ten years, Dr. Livingston has focused on helping small businesses and entrepreneurs with sustainable growth and marketing strategies.
During This Show We Discuss…
Why a business, even a new business, should have a merchant account
The amount of business can be lost if someone does not accept credit cards
The factors to merchant providers look at for approval and the rates you should pay
Where small to medium sized businesses leave money on the table which COULD easily be picked up
How to find your hidden assets that most business owners ignore that when tapped into, can help you grow faster
Why it is important to know who your perfect customer really is
The types of factors that should be included in a good avatar
Common threats to business expansion which virtually no business is prepared to manage effectively
The pillars that most small businesses overlook when they are trying to engineer a growth spurt
The best ways to leverage referrals and strategic alliances
How to get traffic and leads
The best tactics to help make sales
Why branding is important
And much more...
Dave Sanderson is an inspirational survivor, speaker, and author. His thoughts on leadership have made him an internationally sought-out speaker. When US Airways Flight 1549, or “The Miracle on the Hudson,” ditched into the Hudson River on January 15, 2009, Dave Sanderson knew he was exactly where he was supposed to be.
The last passenger off the back of the plane on that fateful day, he was largely responsible for the well-being and safety of others, risking his own life in frigid water to help other passengers off the plane.
Despite the hazards to himself, Sanderson thought only of helping others and emerged from the wreckage with a mission: to encourage others to do the right thing. Today, he travels the globe sharing his inspirational and motivational leadership messages to help people make a difference in how they do business and live their lives
During This Show We Discuss…
A walk through of the events of the plane crash on the Hudson
What made Dave decide to stay and help, versus run for the exit
What made Dave think that was the “right thing” to do
The kind of business training that allowed him to do what he did that day
How that moment has defined his life
Some people go into PTSD when faced with a crisis situation, but Dave experienced growth. How that happened
The biggest self-realizations from the event that changed Dave
Things that others should appreciate in life that Dave didn’t realize until the accident
The biggest lessons that find apply to business form that day
The lessons learned about managing mindset during crisis
The key for someone to develop their inner hero
What it was like working for years for Tony Robbins
The biggest lessons learned from Tony
And much more...
You can get credit for your business EIN that is not linked to your personal SSN with no personal credit check or personal guarantee. To get started, you first need to know how to setup your initial credit profile with the three biggest business credit reporting agencies.
You will discover:
The basic steps you will need to take to setup your initial business before you start obtaining business credit and getting setup with the reporting agencies
6 things that report on your Experian and Equifax business credit reports that you should know about… and why most credit issuers use Experian to make credit issuing decisions
How to conduct a free search with Experian to see if you have a report established with them now… and how you can be issued a failing business credit score even if you have no trade lines reporting now
The exact process to check your business with Experian, and establish your initial credit profile and score so you can get approved for high-limit business credit card accounts and loans
2 requirements that Experian has to establish your initial report… and how you can have your business credit report established if you only meet one of these requirements
A look at multiple Experian commercial credit reports so you can see what failing scores and reports look like versus lendable scores and reports
Where Dun & Bradstreet gets their data from and how it reports on your commercial credit reports
How to conduct a free search with D&B to see if you have a report now… and how to get setup with them if you are not already
The exact process to setup your business credit report with D&B and how to get your D-U-N-S number at no cost
3 ways to establish your initial credit with D&B quickly… and how to get access to $150,000 in unsecured financing within 3 weeks in the process
The first step to take to initially establish business credit with Equifax Commercial… and a walk-through of the process to setup your initial report
1 thing that can cause you to have a credit report established with Equifax… even if you have no tradelines reporting now
And much more…
During this event, we will walk you through the exact process to see if you have reports established with D&B, Experian, and Equifax Commercial now, and the steps to take to get established if you are not already.
Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach s 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur s Guide to Turning Expertise into Profit launches March 16th, 2017.
During This Show We Discuss…
What “branding” means for solopreneurs and small businesses selling their services
How someone can build a brand that stands out from the competition
How important a mission statement, or truly knowing the reason your business exists, is to branding
How important it is for a company to truly understand their Unique Selling Proposition
How important it is to set clear goals and know where your business is headed
How important a company s name is in building a badass brand
How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract
How important social media is to branding
Things that really make a brand stand out against the competition
How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand
How important having a clear message is to branding
How a well-established brand helps with establishing credibility for a company
How it is possible to build a brand that sells itself without needing to do a lot of selling
How much more money a well-branded company can charge versus one that s not well branded
How a company chooses what fees they really should charge
How to build a badass brand on a budget
The 3 most important pieces of advice for people starting their own business to build a badass brand
And much more...