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The Business Credit and Financing Show

The Business Credit and Financing Show is produced by Credit Suite and hosted by Ty Crandall, business credit expert and best-selling author of Perfect Credit and Business Credit Decoded. Each week we talk about the business growth strategies that matter most to entrepreneurs. Listen in as we discuss the secrets to getting credit cards, loans, and credit lines to start and grow your business, even when you think you can’t get financing at a bank. And enjoy as we talk with seasoned business owners, coaches, influencers, and industry leaders on a variety of business growth strategies from how to market, hire, scale, increase revenue and profit, and the nuts and bolts of running a highly successful business. Listeners leave every 30-60-minute episode with actionable information you can use to start, grow, and fund a highly profitable business.
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Mar 12, 2019

The fundamental belief that bridging the gap between strategy and execution is foundational to breaking through the business inertia and propelling your businesses forward is what drives Connie Steele. Connie guides her business strategy and marketing consultancy, Flywheel Associates, using this premise. She knows it takes ongoing, consistent proof that your strategic direction makes sense and is working. With this belief, she has enabled her clients - ranging from F500 companies to start-ups - to successfully reposition their organizations, meet their goals, and achieve rapid growth. Her cross-industry, cross-functional experience gives her a unique perspective on what it takes to navigate, mobilize, and realize change in organizations. Connie channels these insights on her internationally downloaded podcast, the Strategic Momentum Podcast, where she’s shared valuable insights from world-renowned psychologists, corporate executives, entrepreneurs and award-winning coaches who offer a unique context on how to create business momentum. She also shares her experience through contributions to Arianna Huffington’s consumer well-being and productivity platform Thrive Global , as well as other business-oriented podcasts.

During this show we discuss…

  • Identifying your target audience
  • The important of understanding your audiences
  • How to ask the 5 W and H questions
  • How to REALLY ask “why” in a way that creates a bond with you and your customer
  • The demographic information you should have on your customers
  • How to get the right demographic information you’ll need
  • How to discover what your prospects’ real pain points are
  • How to uncover your prospect’s real motivation
  • How to use social media to discover who your audience really is
  • How surveys can help you tap into your prospect’s true desires and fears
  • Resources and Tools to accurately collect your target audience information
  • Identifying your emotional benefits in order to gain your audience’s attention
  • How to speak to your customers on an emotional level
  • What you should know about the benefit hierarchy
  • Why you need to sell features, benefits, and benefits of benefits
  • And much more…
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