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The Business Credit and Financing Show

The Business Credit and Financing Show is produced by Credit Suite and hosted by Ty Crandall, business credit expert and best-selling author of Perfect Credit and Business Credit Decoded. Each week we talk about the business growth strategies that matter most to entrepreneurs. Listen in as we discuss the secrets to getting credit cards, loans, and credit lines to start and grow your business, even when you think you can’t get financing at a bank. And enjoy as we talk with seasoned business owners, coaches, influencers, and industry leaders on a variety of business growth strategies from how to market, hire, scale, increase revenue and profit, and the nuts and bolts of running a highly successful business. Listeners leave every 30-60-minute episode with actionable information you can use to start, grow, and fund a highly profitable business.
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Now displaying: Page 1
Jun 21, 2023

Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.

Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.

 

During the show we discuss:

  • What Category Creation is

  • Why Category Creation is Important in Marketing

  • List of Companies that Have Successfully Created a New Category in Their Market

  • The Things to Consider Before You Start Creating a New Category

  • The Steps Involved in Creating a New Category in the Market

  • The Usual Challenges in Launching a New Category in the Market, and How to Overcome Them

  • Why Defy “Gravity” and Not Get Sucked Back into the Old Way of Doing Things

  • The Best Practices in Successfully Launching a New Category in the Market

  • How to Measure the Success of Your Category Creation Efforts

  • How Your Business Can Protect Your New Category and Defend Against Competitors Entering Your Market

 

Resources:
https://www.categorydesignadvisors.com/

 

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